BLOOMSBURY QUARTER 

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Location: Bloomsbury, London

Scope: Design Management
Completion: 2025
Project Size: 73,000 sqft office space and 10,000sqft of Retail Space

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Project Description:

We are proud to be part of this project on Sicilian Row and Sicilian Avenue, a historic pedestrian shopping parade in Bloomsbury, London, that runs diagonally between Southampton Row and Vernon Place.

The buildings were originally designed by the architect Robert Worley in 1906 in a monumental Edwardian style, featuring imposing Italian marble throughout its colonnades and turrets.

With commercial units on the ground floor and five storeys of office space above, the buildings—adorned with terracotta bands—are Grade II listed. Amongst them is The Spaghetti House, a long-standing Bloomsbury institution, which, although recently closed, remained open throughout the redevelopment!

PDG is proud to partner once again with Structure Tone as Design Managers, delivering one half of the Avenue—now known as Bloomsbury Quarter Project 1. This project will introduce fully modernized CAT A office and retail spaces to the market this year while carefully respecting the site's historic character.

Collaborating with Hale Brown Architects and Heyne Tillett Steel, we face a challenge: Historic England has listed "everything" following a major invasive 1970s refurbishment. This means every design decision must be meticulously planned before implementation!